Transforming Shopping into exciting moments
Customers are now looking for an enhanced shopping moment that creates an exciting experience, deserving to be shared and re-lived.
Re-inventing stores and malls as a place of true and tailored lifestyle (Citadium in Paris), proposing a cross-offer (Maydew bakery/hair salon in Seoul), invading a parking lot as a hype store or inviting technology to enhance the moment (3D virtual make-up simulators) are becoming must-haves.
Convenience (baggage service in stores), customization (Laneige two-tones lip bar), local offers (Starbucks in Longmen & Takeo City Librairy) and temporary stores (Dove pop-up store in Paris) are also strong ways to single-out customers and engage with them on personal basis.
Tsutuya Kaden in Tokyo
A two story mall for home electrics and lifestyle. From photo to beauty, integrating cafés and libraries, a zone to freely try on products and concierges for advices. Full of plants and wood furniture, it offers more a lifestyle than only products.
LaNeige Lip Card
Trial size for easy colour test before purchase and touch-ups.
Sephora Beauty TIP Workshop (Teach, Inspire, Play), USAA digital beauty salons of 26 seats, including in-store make-up classes, contouring apps, a skin-care studio, a fragrance studio...
Digital Provence, L’Occitane, Shinjuku
In-store digital displays showing the beauty of Provence, providing a full immersion into the French land inside a store in Tokyo.
McDonald Next, HK
McDonald of the future including a healthy salad bar, a dessert bar, an open kitchen, local dishes, touch screens for order & table service.
- To think further
How to create an exciting experience on mass market?
How to create specific temporary concept stores to engage with local consumers and push the star products?
How to seamlessly ensure a holistic on-line/physical brand experience?