Premiumisation is the name of the game
Dive into premiumization with our article, a brief preview of what going premium brings to your brand’s aesthetic and perception.
TO WIN LONG TERM, DESIRABILITY PRIMES
Premiumisation has this power of increasing desirability.
And to win in the long run, there is a base of the law of attraction and the law of engagement.
Less is more
The overall mood of this concept is to be simple but not simplistic.
More is more
To avoid boredom, we can play on bolder colors, more patterns although the right balance needs to be found to not look kitsch.
Go big or go home
This Premium trend is all about innovation and breaking the codes.
You can totally renew your packs through structural design, for this to find new usage and gestures to your packs.
Sustainability is definitely a way to premiumize. It includes less plastic, new recyclable materials, new refillable formats…and much more to reveal
It’s all about creating universal and inclusive designs.
Linked to the idea of experiential, sensorial, or digital interactivity.
...might be THE GAME CHANGER
...but shouldn’t be THE BRAND CHANGER
Your 5 to kick-start!
READY TO ENHANCE THE DESIGN OF YOUR BRAND?
CONTACT US FOR GUIDANCE TO FIND THE RIGHT FIT FOR YOUR BRAND!
Disclaimer: This article is for educational purposes only and no commercial intent is applied. The images used in this article are for informational and illustrative purposes only. They do not necessarily depict specific products or services and are included to enhance the overall understanding of the content.