In a beauty market always in search of new cosmetic products or routines, consumers want to discover and get inspired by beauty gestures and habits from all around the world. For more than 10 years, K-Beauty has reigned on the skincare market with 8 or 17-step care, a complex layering routine, with fun and disruptive products. The COVID-19 pandemic came by and changed consumers’ expectations: they are eager for minimalist, natural, and comforting beauty care.
Let’s travel to these inspiring beauty destinations!
THE REBIRTH OF J-BEAUTY
THE RISE OF B-BEAUTY
THE HALAL BEAUTY’S SUPER GROWTH
THE C-BEAUTY IS HEADING WEST
AT THE ORIGINS, FRANCE
IN A NUTSHELL...
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