Crépuscule
L’Oréal Elnett

A brand-new face for Elnett

Crépuscule revamped the legendary Hair Spray brand of the L’Oreal Group: Elnett. At almost 60, we offered the brand a new youth!

Crepuscule draws a new face of that iconic brand to entice newer generation. By reconciling femininity, expertise and modernity, Elnett is part of the beauty ritual of every woman.

All codes of the brand identity have been revamped (the elegant woman, the logo, the hair destination cartridge) to offer the consumers a more modern, glamorous and feminine range. Finally, the differentiation between traditional and specific sprays has been reinforced with a colored band on top.

#BRANDING#REVAMP
#ICONIC#ILLUSTRATION#PACKAGING IDENTITY

L’Oréal Elnett
L’Oréal Elnett
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aurelia.moreau-nourrit@crepuscule.fr

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Paris : 30 rue Mozart 92110 Clichy, France — +33 (0)1 41 49 14 60
Singapore : 4A Duxton Hill, Singapore — +65 62 22 40 02

www.crepuscule.fr