Newsletter September 2021

Le French Make-Up

With Le French Make-up,
adopt the French beauty!

The FDG group, a major player in Europe in the creation and marketing of non-food lines in mass market, presents its French make-up brand, Le French Make-up! A brand-new line that is committed to democratizing beauty!

The brand’s identity has been created with a joyful, sparkling and contemporary graphic tone, combining made in France & beauty codes.

The logo, a tricolor cockade with a feminine touch, brings gracefulness and impact on shelf. The design leading theme, the sailor stripe carries the logo and dresses each product. The tone of voice, as well as the modern and elegant fonts, celebrates the French beauty.

Crepuscule also developed communication tools (with a brand embodied by the dazzling muse illustrated by Roxy Lapassade) and its merchandising material.

#BRANDING#PACKAGING#RETAIL IDENTITY
#TECHNICAL ARTWORKS#PROTOTYPING#GUIDELINES

Le French Make-Up
Le French Make-Up
Le French Make-Up
Le French Make-Up
Le French Make-Up
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marie.grollemund@crepuscule.fr

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Paris : 30 rue Mozart 92110 Clichy, France — T: +33 (0)1 41 49 14 60
Singapore : 4A Duxton Hill, Singapore 089590 — P: +65 62 22 40 02

www.crepuscule.fr