Discover Auchan’s soups evolution

Graphic relaunch of cartons 

With a view to modernising the identity of the carton soup range, Auchan called upon Crépuscule’s teams for the graphic relaunch of “Les Classiques” and “Gourmets” segments: traditional recipes for Les Classiques, more sophisticated recipes for Les Gourmets but still accessible.
To meet this challenge, the agency started by improving the range effect by finding a cross-cutting structure that was lacking and reworking the gourmet attractiveness via specific photos for each recipe.
Then, each segment adopted its own composition, a home-made preparation for Les Classiques soups and a more refined presentation for the Gourmets.
The gourmet aspect of the range has been restored, the differentiation is clearer with a touch of elegance. The project was implemented on a range of 9 Classiques soups and 9 Gourmets soups.

Before relaunch

After relaunch