Archroma

Color your life

In 2013 Archroma was formed from the textile, paper and emulsions businesses of Clariant.

Its mission was to help companies from around the globe identify products that appeal to consumers emotions and sensory expectations: specifically developing technologies that bring more beauty to everyday products “by colouring their life”

The goal was to express this expertise in performance and colors through the development of tailor-made product solutions with a strong focus and commitment to sustainability.

Crepuscule created an identity that reflected this through its core assets and tone of voice. In addition to the core identity we established the global brand guidelines wanting to manage the brands’ consistency as they developed a broad range of physical and digital communications, including web sites and tools, advertising, corporate stationary, trade show exhibitions and many more applications.