Bourjois Velvet Ink: Parisian chic for lips
To fit with its premiumization strategy, Bourjois developed a « premium » Lipstick, conveying precision of the application as well as the intensity of the color. This new range is exclusively sold in Bourgeois stores.
Crépuscule designed a highly sophisticated product: a vertical drop of color, encrusted within a sharp transparent bottle, highlighting the depth of each shade. The golden engraved cap was inspired by Bourjois 20’s brand heritage. The iconic dot sits on the top, as a “décalé twist” for all fashionistas!
