Bourjois Velvet Ink: Parisian chic for lips
To fit with its premiumization strategy, Bourjois developped a « premium » Lipstick, conveying iprecision of the application as well as the intensity of the color. This new range is exclusively sold in Bourgeois stores.
Crépuscule designed a hightly sophisticated product : a vertical drop of color, encrusted within a sharp transparent bottle, highlighting the depth of each shade. The golden engraved cap is inspired by Bourjois 20’s brand heritage. The iconic dot is sitting on the top, as a “décalé twist” for all fashionistas !