Dim Baby

Dim diversifies in a new segment: Kids

Baby life is an adventure ! After accompanying women and men in needs of comfortable and elegant underwear for over 60 years, Dim finally supports babies during their first daily adventures !

Crépuscule designed a brand and graphic identity dedicated to baby underwear range : A black childish font linked to Dim logotype and the zipper, key element of the stylism, are building the label structure. Different pastel tones and a sketched cute environment around each toddler model tell a real story per range.