Step into the temple of the enchantress
OBJECTIVE
To accelerate growth and attract younger consumers with a new pillar, ELIE SAAB launches in winter 2023 its new fragrance.
It targets a woman full of charm, who spreads love, kindness, and well-being to the world, her scent is a “love potion”.
RESPONSE
Following this, Crepuscule was asked to develop a 9m2 outpost including retail-tainments experiences, glorifiers and shelves testers, gondola heads, mall window displays, and couture boutique signature.
A full merchandising guideline was conceived, it accompanies these elements, guaranteeing their production conformity on local markets.