Iconic make up brand

The context

Essie, iconic American nail polish brand – favourite of bloggers & fashion weeks, launches Essie Gel Couture, a new range of gel-like shine & long-wear varnishes, no UV lamp needed.
Crepuscule has created the brand book and the brand graphic guideline in order to visually clarify the large portfolio of 4 ranges.
This graphic identity has been used to create further animation materials: displays, leaflets, posters…


The professional expertise of the brand, distributed in beauty institutes & nail bars. The pictograms system allows customers to visually navigate within a full and large range of nail care products.


The trendiest color range – for an application at home. Dozens of shades, regularly animated with new collections or limited editions.

Gel Couture

The latest range, combining an application at home and a gel-like shine for a long wear, without UV lamp needed.


The professional color range, exclusively available in nail bars or beauty institutes, for the best shine and ultra long wear.