The context
Essie, iconic American nail polish brand – favourite of bloggers & fashion weeks, launches Essie Gel Couture, a new range of gel-like shine & long-wear varnishes, no UV lamp needed.
Crepuscule has created the brand book and the brand graphic guideline in order to visually clarify the large portfolio of 4 ranges.
This graphic identity has been used to create further animation materials: displays, leaflets, posters…