Givenchy

A breakthrough two-tone lipstick



How to capitalize on the contouring trend and create a new make-up gesture for lips?

The innovation process driven by the Crépuscule team resulted in the invention of a new two-tone lipstick, while perfectly answering the marketing objectives: keep the Le Rouge current lipstick case and get the final style with only one stroke.

The result: a well-balanced stick highlighting the center of the lips while the darker tone creates contrast and adds volume.