Henkel

Imagery for Laundry & Home Care business unit



Henkel operates worldwide with leading innovations, brands and technologies in three business areas: Adhesive Technologies, Beauty Care and Laundry & Home Care.

We created an extensive set of image pictures to reflect the full portfolio and identity of the Business Unit Laundry & Home Care.
Laundry & Home Care covers 3 main categories with leading brands such as Persil, Pril, Purex:
- Laundry detergents & additives
- House cleaning
- Air care & Insect Control


All the visuals are following the same principle:
Focus on the product’s Performance with People and their Satisfaction
Integration on daily life situations but as a blurred background.
Simple color coding, white and red, are representing Henkel’s colors.