Le Chat is a brand recognized for its historical know-how in laundry products designed for the whole family, respectful of the skin, clothes, and the planet, without compromising on efficiency.
The brand’s objective was to strengthen its ecological pillar by creating a range of products with a large quantity of ingredients of natural origin (from 92% to 100%) all being Ecocert certified.
It includes vinegar, black soap, Marseille soap blocks, Marseille soap flakes, and baking soda.
To emphasize this ecological and environmentally friendly dimension, Crépuscule opted for a simple and uncluttered design with kraft and a natural representation of the product. The agency created a whole series of pictograms, used on the packaging and in the communication to explain the use of the products.