Saint Simon Rums

Identity creation for the flavoured range


Creation of an identity for Saint Simon flavoured Rums

Auchan is developing its range of Saint-Simon rums with the launch of three new avant-garde recipes for a store brand offering: crafted flavoured rums. The Martinique cane juice rum base is enriched with fresh fruit, harvested when rip and bottled by hand.

Crépuscule has created the identity of this new premium range by focusing on the local and historic origin of the three recipes: a sea map of the West Indies in an old-style graphic design, a label with a shape that recalls the stern of a galleon, ingredients depicted in engravings. All integrated into a pared down structure to preserve an understated look and a visible differentiation of the ingredients.