In the dental care market, consumers are increasingly turning to more eco-friendly alternatives to plastic toothbrushes.
The Switch toothbrush is a major innovation for Signal: it is made of 85% recycled plastic, and is 100% recyclable. In addition, its metal handle allows a long use and the toothbrush head is infinitely replaceable. Thus, the waste is reduced by 80% compared to a traditional plastic manual toothbrush.
Crépuscule created the packaging identity of the Switch reference with a technical, premium and modern look.
The toothbrush printed on the packaging is sublimated and illustrates its use in order to make it instantly understandable by the consumer.