Creating a new range for children
As pioneers in natural hair care in France, and following the relaunch of its range in 2017 with a new without artifice positioning strategy, Timotei now wants to enter the children’s hair market in France with the licence for Minions-branded products!
Once again, the brand has decided to ask Crépuscule to design this range, with the challenge of winning over the dual target that is peculiar to this sensitive market: parents and children.