Weleda

Creating visual worlds for Weleda’s line of nutritional supplements

Weleda is a hundred year-old brand that develops its own products, and whose authentic, natural, and organic formulas help maintain balance and well-being.
The brand grows nearly 260 varieties of medicinal plants in its own gardens in a way that is in keeping with bio-dynamic and/or organic agricultural principles.
Crépuscule has been working with Weleda France since 2011, and working with them closely since 2016, for all of their product launches. 

In 2017, Weleda launched a line of 4 plant-extract based nutritional supplements in France that help support and comfort the body.
As a part of the run-up to this launch, Crépuscule won a call for offers and created the graphs and visual worlds for each reference, making the one that features the ingredient in the heart of nature as well as the model one, which features the character that symbolizes the product’s benefits.
A generic visual was also created for the whole line of 4 products in 2017 and for 2 other products that were launched in 2018. 

Using these visuals, Crépuscule has been working with Weleda towards developing the launch by creating merchandising platforms and sales-assistance tools that can be found in pharmacies and specialized stores. 

Weleda Tinted Lip Balms

Weleda’s line of tinted lip balms helps prevent dryness and provides natural protection.
A cross between skin care and make-up, the line comes in 3 natural hues: Nude, Raspberry, and Rose. 

Crépuscule is helping out with the Regional launch (in France, Germany and Switzerland) by developing merchandizing platforms.
The agency is also designing the magazine press announcement.