The digital influencers : unavoidable beauty muses
A new way to communicate & raise consumer trust
With social medias being at their peak, the influencers completely changed the story with their blogs, Youtube channels & Instagram account.
The word of mouth is now more efficient for consumer than the paid media in the beauty market.
Digital partnerships allow the brands to highlight their products in a more qualitative way by defining a relevant message for their specific target, while having media cost savings.
Influencers are now considered as a source of inspiration by being an expert within its specific category.
The beauty sphere is currently living a positive shaking thanks to this powerful influencers.
Beauty Tube
A Youtube web serie sponsored by L’Oréal, dedicated to train the future beauty vloggers using the brand’s products.
#Mydentity by Guy Tang
The Henkel group launched the first influencer colour brand within the Professional hair market. An e-brand sponsored by a famous hair colourist powerfully influential on social medias.
Sedal by Yuya – Pack designed by Crépuscule
A new haircare range in collaboration with the most followed woman on Youtube in the world: Yuya, a Mexican lifestyle influencer.
Nudestix #Babeboss box
The make up brand created a limited edition box with 5 different vloggers who each chose their favorite lipstick of the brand.
MAC x Enjoy Phoenix
A lipstick created by one of the most famous vlogger in France.
To think further
- How to find the right influencer and relevant message for your target ?
- What about working with digital influencers to catch the right insight ?
- Collaborations: a new way to innovate ?