Trends 2023

Disclaimer: This article is for educational purposes only and no commercial intent is applied. The images used in this article are for informational and illustrative purposes only. They do not necessarily depict specific products or services and are included to enhance the overall understanding of the content.


Lately, we have been experiencing a series of major events.

How did society react ?

In response to this potential new world, how are we going to react ?A binary reaction has been noticed  with a desire to escape, to emancipate.

2 approaches. Slowing down: We take our time. We stay in our bubble. Bringing back our own value: We break the codes. We assume ourself.


Re assurance 

We reconnect with the soothing power of nature, both simple and essential to our well-being.

Re-assurance trends: conscious beauty, natural simplicity, back to fundamental, serenity

Re connection

The rise of alternative, even esoteric, treatments is reconnecting body & mind, geared towards a more holistic well-being. 

Reconnection trends: initiation, mind and body, calmness, spirituality


We dive into a bubble of oxygen with a clean style more and more present in our daily life, marking the expertise. 

Breathe trends: oxygen, bracketting, clean style, sobriety



Nostalgia, technological revolution, idealisation of an era.  A fragmented fashion, accepted and marked by a return to the 2000’s: golden and prosperous years.

Spontaneity trends: Y2K, digital design, vibrant nostalgia, bold graphics


Breaking with the old ways and daring to be new, expressing oneself, shouting, breaking free from the rules of "good taste", More is More!

Singularity trends: maximalism, expressive typography, customization, oversize, accumulation


Rules are meant to be broken. We rebel against uniformity, create our own rules and become activists of a new, assertive design. We must take back control! 

Subversion trends: punk design, impactful, anti-design, committed


All trends are legitimate as all brands are different but the one that matches your audience & positioning is the one to take forward. Having said that surprising is a good way to attract & delight.

Brands must regain their position as leaders with their own non standardised DNA, cultivate their spontaneity, step out of the box in their own way.

Which trend do you feel ready to adopt?

Contact us for guidance to find the right fit for your brand!

Imen Chatti International Client Services Director Aurélia Moreau-Nourrit Client Services Director