When food brands become beauty brands
How to find the right balance between taste, good and beauty?
How to find the right balance between taste, good and beauty?
Vita Coco, the world leader of coconutnwater, has expanded its range on the cosmet ics shelves with the launching of its first coconut oil.
The world-famous fine pastry-making brand Ladurée, successfully launched in Japan in 2012 and worldwide in 2013 its range of make-up and skincare products. They use permissive alternative names and a baroque and refined design, redolent of the boudoirs of Versailles, a play on the brand’s DNA.
A range of teas centered on purity, naturality and wellness of mind & body, offering 2 beauty products: Flawless Skin (antioxidants & purifying active agents, anti-aging, firming, and antiseptic properties) and Kick Ass (anti-cellulite, anti-cholesterol, anti-water retention, firming and tissue sealant). These products follow in the footsteps of the beauty detox tea trend.