Before
After
Scaling premium design across a global portfolio
Create one scalable packaging architecture capable of unifying more than 150 SKUs without losing clarity or premium appeal.
Supporting Nexxus’ global relaunch meant creating consistency across countries, formats and product categories while respecting local market requirements.
Crépuscule redesigned the full packaging architecture through refined typography, richer colour systems and clearer navigation principles. Scientific credibility and luxury beauty codes were carefully balanced to reinforce the brand’s protein expertise.
A scalable global design system that strengthens brand consistency, improves shopper navigation and reinforces Nexxus’ premium positioning worldwide.
