Building a clearer experience across every summer routine
Reorganise the entire suncare portfolio into a clearer, more intuitive and more contemporary design system.
Douglas wanted to modernise its Sun Collection while expanding the offer with new products and improving navigation between categories.
Crépuscule redesigned the packaging architecture around stronger colour segmentation, clearer product information and a refined Sun Protect iconography. The system unifies protection, after-sun and self-tanning into one coherent family.
A more intuitive portfolio that improves shopper navigation, reinforces shelf visibility and creates a stronger summer brand experience.
