Expressing comfort as a new form of elegance
A redesigned identity bringing together femininity, freedom of movement and the “second skin” sensation through a contemporary visual language.
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After
Reinventing an iconic lingerie platform
Reposition Body Touch around effortless comfort while elevating its visual identity for a new generation.
DIM wanted to rejuvenate one of its most recognised platforms without losing its heritage.
Before
After
Crépuscule redesigned both the logo and packaging system, using softer forms, refined typography and feminine visual codes to express freedom, invisibility and everyday elegance.
A more contemporary identity that reinforces premium perception, improves portfolio consistency and reconnects the brand with younger consumers.
