Creating stronger desire through flavour
Increase the visibility and desirability of new flavours without losing the recognition of the core Green Tea range.
The introduction of new variants required a packaging expression capable of balancing health benefits, appetite appeal and strong brand recognition.
Crépuscule developed a fresh visual territory combining vibrant ingredients, expressive flavour cues and a simplified hierarchy that makes each variant easy to identify while remaining unmistakably Lipton.
A more engaging range extension that strengthens flavour recognition, increases shelf impact and reinforces portfolio coherence.
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After
