Modernising familiarity without losing trust
Having already led the first renovation of the Mir range, the agency was entrusted with shaping its next evolution — this time with a stronger focus on performance, enzyme technology, and product efficacy.
The second renovation introduces a clearer visual hierarchy, more dynamic ingredient imagery, with a strong and a more prominent logo. A central droplet acts as a key visual device, drawing attention to the product’s core promise and reinforcing the perception of concentrated performance.
This evolution strengthens Mir’s expertise while preserving the freshness and accessibility of the brand.
