Before
After
Transforming laundry into a sensory journey
Strengthen emotional appeal by combining fragrance storytelling with a clearer and more contemporary brand architecture.
The redesign needed to modernise the range while preserving its promise of travel-inspired fragrances.
Crépuscule simplified the packaging architecture, reinforced the central role of the brand and developed immersive ingredient and landscape illustrations inspired by each destination. Sustainability cues were integrated naturally into the design language.
A more distinctive packaging system that reinforces emotional appeal, strengthens shelf impact and improves portfolio consistency.
