Creating a Christmas collection that works as one brand experience
Replace individual gift packs with a coherent collection that is easier to shop and more desirable to gift.
Rather than designing eight independent gift sets, Crépuscule created a visual system able to unite the entire collection.
Shared festive codes, refined finishes and a structured product hierarchy reinforce consistency across the range, while each gift maintains its own identity through tailored colour palettes and product expression.
The result balances premium gifting cues with Weleda’s natural universe.
A scalable seasonal design system that increases collection coherence, strengthens shelf presence and elevates the gifting experience.
