Merry Xmas !

The days when all you had to look forward to was a piece of chocolate each December morning are long gone.

Now, there’s far more to get excited about, thanks to the luxurious beauty advent calendars available, offering a miniature beauty buy behind each paper window.

Through original format, beautiful finishing, brands play on lots of imagination to make this moment very special, unique and suprising.

It is a way also to increase awareness and let the consumer discover the products.

Estée Lauder

The beauty giant has launched its first-ever multi-brand advent calendar, featuring products from a multitude of the favourites brand; Bobbi Brown, Clinique, Michael Kors, Smashbox, MAC and more.


The calendar opens up like a book to reveal 24 lip-shaped graphics for each day of the month leading up to Christmas.


ASOS have returned this year with another jam-packed beauty advent calendar filled with its best-selling cult products from brands such as Starskin, 111Skin and Nip + Fab.


The Beauty in Wonderland themed advent calendar is packed with nine full-sized products, 16 deluxe samples, 19 exclusive products, 13 skincare treats, three beauty tools and seven colour cosmetics.

JO Malone

Tucked away behind 24 doors is miniature Jo Malone colognes, candles and body creams.


Amazon’s first ever beauty advent calendar features 24 luxury and high-street beauty products that feature in the best-seller section on the e-tailer’s website. 

To think further

  • What about having your own advent calendar with limited editions to introduce new products?
  • What about having a partnership with online shop and be part of a mix of products?