Oil Ultime
A new oil story
A new oil story
Oil Ultime is all about precious, 100% natural oils that are hyper-distilled to provide the hair with the purest nutrients. It is a sensory, indulgent experience.
To convey this expertise and the product’s sensory aspects, Crepuscule defined the tone and style of the brand around feminine codes with transparent, pastel tones to reflect the purity of the oils, and premium, jewellery-inspired design elements.
The brand DNA was created around 3 complementary components:
Crepuscule also created the hero product’s shape, taking our inspiration from a precious drop of oil.
The roundness of the bottom is counterbalanced by a slender neck and elegant shoulders.
The bottle is made of glass and has a selective pump distribution system to convey this premium, expert offering.
The finishing oil’s secondary packaging was designed using sophisticated colours and patterns on the sides inspired by metallic jewellery, to express the femininity and preciousness of the formulas.
A hair care routine of shampoos, conditioners and masks in Amethyst and Amber-hued packaging to provide sublime shine and replenish the hair without weighing it down.
Find products here: https://bit.ly/2thNe5E