A nod to escapism
CONTEXT
Reinforcing its strong escapism DNA, Super Croix is launching its new Premium Range, Voyages d’Exception, to make us travel through fragrances of the world. This new range includes the two relaunched variants Malaisie, originally from the Aromatherapy range, and Scandinavie, from the Sensitive range, as well as a new destination: Iles Grenadines.
BRAND OBJECTIVES
With this launching, Super Croix wants to harmonize the create one unique premium range with a common structure by harmonizing the existing layouts. This new range also represents an opportunity to add premiumness to the laundry experience and enhance the strong escapism and sensoriality of the destination.
RESPONSE
To support Super Croix with this new launch, Crépuscule created a layout close to the existing Core Range Sélection du Monde for this Premium Range. The agency managed to add premiumness with gold touches and keep the identities of the 2 existing variants (Malaisie & Scandinavie) while enhancing the escapism and olfactive experience.
For the relaunch of the existing variants, Super Croix made the destination the key element of this new pack. This bigger landscape makes us travel through Malaysian fragrances and flowers staged as major elements of the design. Gold touches and glitter complete these graphics to highlight the escapism nature of the journey through Super Croix perfumes and ingredients.
This new range also marks the launch of a new reference in Super Croix portfolio: the exotic Iles Grenadines. Its delicate perfume is illustrated by major flowers and ingredients to align with the other variants of the range. The unique olfactive experience and sensoriality are also highlighted with gold touches and glitter to add a significant premium look and harmonize the design with the rest of the portfolio.
