Renovation of the brand
Crepuscule revamped the logo by grooming the bird icon and also by linking the logo and the icon into a strong brand block.
Our extensive design role on the brand has been to create a meal maker range, but also to create new variants for the core range (spices and less sugar).
We also created a BTL guideline to build a strong story and increase the presence of the brand through all the different markets (General Trade - Modern Trade) and all different touch points, from a shelf strip to a wall unit. By using the Farmer and the Hawker as brand ambassadors, the role of our work was to inspire Indonesian women to recreate at home their best Indonesian dishes, with an authentic Indonesian taste.